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2 badges

Robert Woolf

Founder

About

Founder

Hello!

As the founder and co-owner of Made Open, I've spent over 20 years as CEO, blending service design and strategy to solve complex problems and create social value. Along the way, I conceived our community software, enabling us to combine our problem-solving skills as a respected service design agency and deliver innovative solutions through technology, partnerships and collaboration.

During that time, I’ve had the privilege of leading a talented team and supporting amazing clients who, like me, are dedicated to empowering communities of place and purpose for positive change.

On April 1st, 2025, I handed over the CEO baton to Phil, allowing me to focus more on what I love – working directly with clients to bring their strategies to life and drive positive change in communities. With many of our platforms thriving, I want to double down on what I call the 5Ps and explore new opportunities for impact.

As a specialist in online communities and systems thinking, my career has been shaped by a relentless curiousity and a commitment to solving complex problems.

Whether as a digital strategist, service designer or business owner, I’ve always approached challenges with a systems mindset - seeking to understand the full picture before crafting tailored solutions.

That said, I’m not without help. I sometimes need Kathryn to help with translation. She speaks Rob! A client once expressed their gratitude: "Thank God someone does", he said. It was a fair point!

Hello! As the founder and co-owner of Made Open, I've spent over 20 years as CEO, blending service design and strategy to solve complex problems and create social value. Along the way, I conceived our community software, enabling us to combine our problem-solving skills as a respected service design agency and deliver innovative solutions through technology, partnerships and collaboration. During that time, I’ve had the privilege of leading a talented team and supporting amazing clients...

Badges

Awarded to people who make connections and join people together to share information and support.


Awarded 06th January 2022

Awarded to people who spot opportunities for enterprise and develop sustainable and profit making businesses that also make a positive impact in society.


Awarded 02nd December 2020

 

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