We worked with Bristol City Council on the creation of a new website for Connecting Bristol.
Creating a smarter digital future for Bristol.
What is Connecting Bristol?
Connecting Bristol is the City’s digital partnership and is coordinated by the Bristol City Council’s City Innovation Team. The team strives to pilot the potential of the latest smart technologies to ensure that Bristol becomes a resilient, sustainable, prosperous, inclusive and livable place. Their work is delivered in partnership with other public sector agencies, the private sector and the community and their representatives.
The recent launch of the Data Dome is a perfect example of the kinds of exciting digital projects the team and their partners are involved with, and the Connecting Bristol site and brand is one way for them to connect this exciting work with the wider Bristol community.
Connecting Bristol and the City Innovation Team are committed to improving digital inclusion and improving the city’s digital infrastructure. However the existing website had been created several years ago and with the rapid increase in mobile web browsing the site was no longer fit for purpose.
To this end the brief was simple; create a website that made it is easy for visitors to find relevant content, through a range of devices.
Helping users find relevant content:
The most important thing on any website is the content, especially for a knowledge sharing blog like Connecting Bristol. The Innovation Team are always creating really interesting relevant content to share, but there is always a risk that this great content gets lost, which was happening on the old site. Here are some of the things we’ve done to combat this:
Using the design to encourage visitors to explore and consume:
In today’s world there are so many options for how and where we get our information. The risk to any website is that a viewer is only ever a few clicks or a ‘google’ away from another source of entertainment. We wanted to create a site that would grab a visitors attention and hold it:
Encouraging users to share
It’s always said that the best promotion is word of mouth, the old site did little to encourage users to share interesting articles with the outside world. We’ve tried to change this: