Get started:
Please note: processes and wordings may differ slightly on your platform.
1. Add an activity
Sign in and select 'Add an activity' from the main menu.
2. Complete the form
Select 'Add an event' and complete the form following on-screen instructions.
3. View your event
Once approved by your platform admin, you can view your event within the activities stream.
- Use the 'sign-in' link.
- Select 'Add an activity' or 'Add an event' from the main menu.
- Complete the form following on-screen instructions.
- Your title should be a short sentence that describes exactly what the activity is.
- Your description should be a detailed paragraph or two including lots of information about what people can expect / why they should get involved. Try to use all the keywords that people might search for to find your activity.
- Your image should be a photograph or graphic with no text that is eye catching, relevant and not bad quality.
- The platform administrator must approve your activity before it goes live.
- Once approved, view your event by selecting the 'activities' stream within the main menu.
If you have more than one activity to add, and the content is quite similar, you can use the 'duplicate activity' option within your 'manage activities' page.
1. Write a compelling title
Your title is the first thing people see. Make it clear, engaging, and keyword-rich. Instead of a vague title like "Community Gathering," go for something more descriptive with a call to action like "Free yoga class – Join us this Saturday!". This not only attracts more clicks but also helps with search engine optimisation (SEO) so that the activity will rank higher on external searches via Google.
2. Use good quality images
Photos significantly impact engagement. Activities with clear, attractive images tend to perform much better than those without. Keep these best practices in mind:
- Choose a relevant image such as venue, an activity, or people taking part in community engagement.
- Avoid posters with lots of text – this text can’t be read by many people with accessibility issues and is invisible to search engines.
- Avoid cluttered backgrounds or crowded montages.
- Highlight key features of the event or service.
- Choose an image that ‘sells’ the activity – you want people to be intrigued or reassured by the image that they are clicking on the right thing.
- Landscape images are preferred. The ideal size is 600px x 400px.
- Only use images that are in jpg, jpeg, png or gif format.
- Only use royalty free images. Here are some sources for free images: Pexels and Same.energy
3. Write a detailed and honest description
A well-written description helps potential attendees or volunteers make informed decisions. Include:
- Key details – What is the event or service about?
- Who it’s for – Is it open to everyone, or is it aimed at specific groups?
- Location and time – Provide exact details for accessibility.
- Activities and benefits – What can people expect from attending or participating?
- How to get involved – Clearly outline steps for signing up or joining.
As a rule of thumb, activities with less than 3 sentences will not perform well in online searches.
4. Use relevant keywords
Think about what terms people might search for and naturally incorporate them into your title and description. For example, if you're hosting a community cleanup, include variations like "volunteer cleanup," "neighbourhood tidy," and "eco-friendly initiative" so your listing appears in more searches.
5. Keep your information organised and readable
Make your listing easy to scan by using bullet points, short paragraphs and bold text for key details. People skim listings quickly, so making important details stand out increases the chance of engagement.
Note – avoid the use of all capitals. This comes across as aggressive shouting to many people and screen readers often read each letter out individually, mistakenly thinking that the capitals are acronyms.
6. Choose the right search tags
Tagging your listing with the correct search tags ensures it reaches the right audience. Use the platform’s tags effectively to boost visibility.
For example, do not tag an event fundraising for an animal charity with 'animals', choose 'fundraising' or 'community event' instead.
7. Provide clear participation details
Clearly outline how people can participate. If registration is required, include a direct link. If it's a drop-in event, let people know they can just show up. Providing clarity reduces confusion and increases attendance.
8. Include a Call to Action (CTA)
Encourage community members to take action by adding a CTA like:
- "Give walking badminton a go - come along for a taster session."
- "Join us this Saturday – all are welcome!"
- "RSVP now to save your spot!"
By following these best practices, you'll create an attractive and search-optimised listing that maximises engagement and participation.